Making Up an Online Presence for Hiking or Trekking Company: 5 Hacks & Tracks

As of April 2023, there were 5.18 billion active Internet users worldwide, or 64.6% of the world's population. Changes in media consumption are forcing businesses to increase their presence in digital. This article will tell you how to make up an online presence for a hiking or trekking company.

Online presence for any company is essential

The internet is more important than ever regarding brand building, credibility, and reputation management, with 95% of consumers researching reviews before purchasing online. The most popular channels are websites (74%) and social media (38%). 

The ability to adapt to a rapidly changing world has made many businesses more resilient and innovative, from fitness centers with online streaming classes to real estate agents using virtual tours to show properties. For instance, real estate in Oregon has embraced these technological advancements, allowing agents to showcase homes more effectively and attract potential buyers from anywhere.

Below, we will discuss 5 hacks & tracks for making up an online presence for a hiking or trekking company.

Develop a content marketing strategy and increase reach

Content marketing can help share the brand's story and purpose in a relevant way to the target audience. For example, you can post useful content for consumers on the company blog, as many brands have done during isolation. 

For example, a great case is Bookatrekking.com. It understands the value of its blog content for website visitors. Through true stories, these publications strengthen the brand and its position in the market. 

Sierd van der Bij, a trekking expert at Bookatrekking.com, advises sharing inspiring trekking stories and breathtaking photos to motivate adventure seekers to take the plunge. He independently writes detailed reviews of tracking, telling about everything he knows. It creates a sense of aspiration among readers, making them dream of their next adventure with Bookatrekking.

In addition, the company uses a clever content marketing trick: they showcase their expertise rather than talk about it. As a result, Bookatrekking has become a more authoritative trekking company than its competitors.

Optimize your website for mobile devices

81% of people search online for a product or service. Most companies understand the importance of having a website but do not always optimize it for mobile devices. At the same time, consumers are increasingly searching for products and services on smartphones: at least 79% of smartphone users have purchased online using their mobile device in the last 6 months. 

On the one hand, mobile-friendly website design helps prioritize content and eliminate unnecessary add-ons that can reduce site performance. On the other hand, a mobile-friendly website's simplicity also means there will be far fewer errors. Another major benefit is that your website will be much more responsive, contributing to a better UX, including intuitive navigation and faster load times, which improves SEO.

Build a stronger brand

78% of consumers want brands to use social media to run communities. According to the study, 76% of people surveyed said they would buy from a brand they felt they connected with, with 57% saying they would be willing to increase their spending. Therefore, a clear, consistent, compelling brand story can increase audience loyalty. 

It's important to focus on the channels, including social media, that are best suited for your targeted audience. For trekking or hiking companies, this may mean prioritizing Instagram or TikTok over X (Twitter). 

There's no doubt that the Apple brand is effective when it comes to social media marketing. The famous #ShotOnIphone challenge has at various times involved not only fans of the brand but also influencers such as Selena Gomez and Florence + The Machine. 

Some singers shot videos with iPhones, while others used iPhones on their concert tours worldwide. The campaign is running on all social networks. However, as it is more related to photo and video content, hashtags are more prevalent on Instagram. The marketing campaign yielded impressive results: Instagram's hashtag was used more than 16 million times.

Any trekking or hiking company can take Apple`s challenge as an example. For example, you can create #TrekLikePro challenge where your people will make publications during hiking or trekking tours. And this hashtag will be connected (associated) with your trekking or hiking company.

Increase trust

82% of consumers read online reviews of local businesses. Word of mouth has always been one of the best ways to reach customers, and online reviews have taken it to the next level. 

For small and medium-sized businesses, online reviews can also be a quick and cost-effective way to boost their online presence. Posting reviews on a website and encouraging customers to leave reviews on Google and social media is a great way to build brand trust.

Calculate ROI and set goals in terms of online presence

For a good ROI, it is recommended to utilize several online marketing channels, including pay-per-action advertising, email marketing, and social media. So, leveraging all 4 PESO (paid, earned, shared, owned media) channels and dynamic retargeting can increase your ROI by up to 49%.

The Internet is cost-effective for several reasons. With access to a wide range of digital instruments, it is possible to add an online element to everything a brand does, from utilizing e-commerce and mobile commerce to website and social media development to creating virtual spaces through platforms such as Zoom.

In addition, online provides large amounts of data and analytics that can help a brand understand the behavior and preferences of its targeted audience, as well as the buyer's journey. At the same time, it is possible to determine which online approaches are best for the business, allowing for a more targeted allocation of budgets and resources.

Lastly, online allows brands to improve their business model, processes, and practices. For example, more trekking or hiking are using websites to encourage consumers to subscribe to high-quality content by collecting customer data. The rise of social media also underscores that online marketing is not just about sales but about creating experiences and building relationships between brand and consumer.

Conclusion

Establishing a compelling online presence for your hiking or trekking company is essential in today's digital age. The 5 hacks and tracks outlined in this article provide valuable insights into how to effectively create and manage your online presence. 

Remember that success in the online world requires a continuous commitment to quality and authenticity. Keep your online presence up to date, respond to customer feedback, and adapt to changing trends to ensure your hiking or trekking company remains a trusted and sought-after destination for outdoor enthusiasts.